Easyrewardz Blogs

Read up on new trends and insights in the CRM & loyalty ecosystem

Blogs

8 Emerging Trends that will shape the future of the Banking and Financial services in 2024 and beyond

The banking and financial services is at the forefront of significant transformation, driven by technological advancements, evolving customer experiences, and global economic shifts.

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2023 Recap! Celebrating Milestones, Bonds & Success Stories

Reflecting on 2023, it was a wonderful journey filled with growth stories, and it’s our pleasure to shine a spotlight on a few of our incredible customers who made the past year unforgettable

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Celebrating our incredible customers: A year marked by Partnerships & Success

We’re delighted to look back on a journey of opportunities, innovation, collaboration, and above all, a testament to the collective efforts made to achieve shared success in 2023

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Unveiling the Future of Retail: How to transform customer’s shopping experience at all touchpoints?

The retail industry is constantly evolving and so are customers’ expectations. To stay ahead of the competition, retailers need to form a 360° view of customers to keep a constant check on the changing buying patterns, preferences…

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Driving Customer Retention with Gamification: The Intersection of Technology and Banking Loyalty

Driving Customer Retention with Gamification: The Intersection of Technology and Banking Loyalty In the fast-paced landscape of banking, customer retention emerges as a paramount concern for fostering repeat business and enhancing

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Customer Journey Mapping Challenges: How to overcome them?

Customer Journey Mapping Challenges How to overcome them? In the ever-changing landscape of customer-centricity, understanding the unique needs and enhancing the customer journey becomes crucial. Customer journey mapping helps

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Maximizing ROI: Strategies to Optimize Your Loyalty Program’s Performance

Maximizing ROI Strategies to Optimize Your Loyalty Program’s Performance In today’s dynamic landscape, retaining customers and driving repeat sales is imperative for long-term business goals. A well-crafted & implemented loyalty program

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Tech & Proximity Bringing Customers Closer in the Digital Era

‘Innovation in technology’ has opened a world full of possibilities for the financial sector. It has changed the face of the banking and finance industry completely, making it more convenient, efficient, and secure than ever before.

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Building Blocks of Happy Customers in the Banking Sector

The value of a great customer experience (CX) cannot be taken for granted. CX directly impacts retention, loyalty, and revenue growth for any business, especially for financial institutions in the digital era with the emergence of NBFCs and Neo Banks.

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Know where does your brand stand on the CX Maturity Continuum

First step is to evaluate brand’s current CX performance, know which level of CX your brand falls under, and form strategies to unlock the NEXT level. And how will you do it?

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7 CRM Trends to Look For in 2023

Over the years, CRM or Customer Relationship Management has evolved. Advancements in technology, promoting remote interactions, integration of social media, and hyper-personalization all contribute to the evolution of CRM.

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Banking on loyalty programs to boost customer retention

The global Banking, Financial Services and Insurance (BFSI) sector is standing at the threshold of a transformation. With digital boundaries being broken by players like FinTech, financial organizations are waking up to the power of an online presence.

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How Customer Transformation has changed the face of Marketing

Providing outstanding customer experiences lies at the heart of every modern business. Did you know that 80% of customers consider the experience that a brand brings to the table as important as its product or service?

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Easyrewardz Diaries : A Lookback at 2022

After the chaos and uncertainty of last two years, 2022 was ‘a year of resilience’ for the whole economy. This year has seen a focus on nurturing customer relationships by embracing digitization, establishing trust, offering exceptional customer service and creating experiences that matter. With the year fast drawing to a close, here are some of the stories from the past year.

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easyrewardz
Riding on Customer Service to Drive Seamless CX and Retention

In today’s business ecosystem, it takes much more than a great product, a line-up of angel investors, or the best employee perks

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easyrewardz
Digital Receipts – New Route to Customer Engagement

The writing is on the wall: the days when businesses gave paper receipts are drawing to an end. The reason?

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easyrewardz
Benefits of running a Loyalty Program for Banking & Financial Institutions

FinTech companies have emerged as the new digital disruptors. They have transformed the financial services sector by being the torch bearers of digitization, redefining customer engagement, and delivering better customer experiences.

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easyrewardz
The Marketing Automation Conundrum CDP OR DMP

Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers.

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easyrewardz
Reduce Cart Abandonment Boost Conversions

A 2022 research conducted by the Baymard Institute found that the average cart abandonment rate for online retailers was a whopping 70%

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easyrewardz
Strike the Right Chord at the Right Time with Customer Data Platform

Modern marketing is driven by data. However, even in this age of data-driven economies – where almost 60% of the world population is connected online

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Today’s Consumers are Connected Consumers Is your brand serving them right?

Create a customer journey framework | Tailor the experience as per different personas |
Delight customers at every touchpoint to orchestrate a winning CX.

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A sneak peek into futuristic Healthcare CRM technologies

Fast forward to the future A sneak peek into futuristic Healthcare CRM technologies The modern healthcare industry has become highly [...]

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easyrewardz
Powering customer relationships with Loyalty Programs

Powering customer relationships with Loyalty Programs In a high-stakes, winner-takes-all market like retail, it is critical for brands to build [...]

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Brand Advocacy
Channelizing the Power of Brand Advocacy

Apple users are famous for their brand loyalty. What’s more, Apple mania became a global phenomenon without the company being overly active in spaces like social

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Healthcare
Key takeaways from the webinar: Redefining patient experience strategies for 2022 & beyond

How will technology redefine patient experience strategies in 2022 and beyond? Hear it from the experts, at Easyrewardz webinar on Redefining Patient Experience Strategies, where a panel ..

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Shopster 5.0
Ready for an Enhanced Shopster 5.0 Experience?

Conversational commerce has altered the way people shop today and considering the continuous cycles of pandemic, the solution is emerging as the right tech toolkit for customer engagement and sales.

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ER-Diaries-21
Capping off a decade dedicated to Innovating & Transforming CX

Easyrewardz is a decade old now and it has been quite a journey. While it sure is a cause for celebration, it’s also a significant moment for reflection. Let’s have a look at Easyrewardz evolution through the years.

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Elevate patient experience throughout the continuum of care with robust Healthcare CRM Solutions

A seismic change is underway in the global healthcare sector. As people face a rising threat of

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BFSI
Building Brands, Customer Experiences, and ROI with Banking CRM Solutions

Customer Relationship Management (CRM) in Banking, Financial Services, and Insurance (BFSI) companies is critical to their development and progress. Its success can be measured across

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Shopster
Conversational Commerce – Use Cases for Retail

Conversational Commerce has proven to be a gamechanger for the Retail industry, helping brands significantly enhance their CX and boost sales.
The need for retailers to adopt Conversational

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B2B-Channel-Loyalty
Channel Partner Loyalty Programs And Why The World Needs Them?

The term ‘loyalty program’ is not new to the marketing world. Enterprises placed a strong focus on keeping customers happy, wanted, heard, and understood even before the term made a formal

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collecta
Feedback Engines – A Goldmine of Insights and CX Strategy

A plethora of agencies work on our conscious and subconscious minds, ranging from ads, suggestions, to brand references. No wonder customers have reached a saturation point, and are

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Analyze > Act > Repeat">The virtuous cycle of Customer Feedback Collect > Analyze > Act > Repeat

Always remember the old retail saying: “Customers remember the experience longer than they remember the price”.

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Loyalty Program
How to create an innovative loyalty program?

Last month’s sales went high, and you are pleased to the core. But does that mean you will find those customers coming back to you? You get a customer back only when you make them feel

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conversational-commerce
CONVERSATIONAL COMMERCE-THE FUTURE OF RETAIL MARKETING

Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create

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Voice of Customer
Voice of Customer is the key to good CX

‘Customer experience’ (CX) is the primary focus of companies these days. As per a report published by PWC, 73% respondents factor in CX when making a purchase decision. Customer expectations continue

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Up your marketing game with ‘CRM Marketing System’

Industry insiders and trade gurus predict the value of the CRM technology market to be a whopping $128.87 billion by 2028, which means a CAGR of 12.1%. Now that is some growth I have to say!

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Lead Management
Decoding Lead Management System for your Business

In today’s highly competitive market, generating leads is not enough. Lead management or nurturing at every stage of a customer lifecycle is equally important. Did you know, according to a report

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Sales CRM
Sales CRM Software: An Indispensable Tool for your Business

The customer relationship management CRM software market has witnessed exponential growth in the last decade and there is no stopping anytime soon. CRM software once considered a tool

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Brand Personification
Shopster paving the way for Brand Personification — True embodiment of 1-o-1 Marketing

The global pandemic has made ‘contactless’- the backbone of everyday retail practice. With customers preferring low exposure online

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shopster
Retailing amid COVID – Conversational Commerce Endures to be a KEY Trump Card for 2021

Over a year-long ordeal has compelled many businesses to adapt to the new normal. With the second wave of the virus surging,

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Expectation VS Reality Five things brands should not expect in 2021

As we usher in the brand-new year with renewed hope and vigour, here is time to give brands a reality check.

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Price Intelligently with AI: Leverage the Superpower of AI for Intelligent Price Optimization and Ideal CX

Retail Smartly: Adopt Artificial Intelligence for Price Optimization and elevated Customer Experience

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Unified Customer Data: Connect the dots for a Connected CX

Ever heard the phrase coined by Clive Humby, a British mathematician and data science entrepreneur – “Data is the new oil”.

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Redefine your Customer Experience strategy with advanced VoC programs

Understanding your customers is the first step to create an effective CX strategy. Businesses should be considerate about the importance of customer satisfaction and pay heed to consumer sentiments towards their brands. Furthermore, customer satisfaction and business revenue go hand in hand.

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2020 at Easyrewardz : Looking back to Move forward!

As we embark on a new year, it’s time to reflect at the past and look forward to a bright year ahead! Together, let’s gear up for 2021.

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Innovative
8 Innovative and New-Age CRM Trends to bet big on

Customer Relationship Management is one of the most critical functions of Retail biz. When implemented successfully, CRM software helps.

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Festivities and Conscious Consumerism Tips to bring back the lost shine this festive season

Know how retailers can utilize loyalty programs, personalized experience and Phygital retailing to increase in-stores sales during this festive season

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How brands can rake in moolah during festival season 2020?

With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….

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easyrewardz
Festivals amid COVID: Festive season sparks hope for retail rebound with Phygital adoption

With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….

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Retail Forecast: Contactless Commerce to be the new Retail Reality

COVID-19 crisis has made ‘contactless’- an important part of everyday retail practice. During lockdown period…

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Retail’s New Normal Marching into a Contactless, tech-driven world

While contactless payments and curbside pick-up have been a buzz in retail industry for years, the crisis has…

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Tech-trends transforming fashion retail in testing times

Retail sector across the world has been hit hard by coronavirus crisis. Retailers are witnessing closed stores, huge losses…

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Covid 19 and retail : The end of offline retail or the next big thing in offline retail

COVID-19 has upended lives across the world. There is confusion, constantly changing environment, dynamic indicators..

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Reimagining Retail Post Coronavirus with Shopster

Over the past few months, the Coronavirus pandemic has upended many lives and businesses on an unprecedented scale…

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Coronavirus Aftermath: How Indian retailers can leverage China’s experience to plan their own road to recovery?

India’s Retail Industry is closely looking at China, where the coronavirus originated to adopt best practices followed by…

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Reshaping customer outreach in the times of coronavirus

The country is in lockdown 4.0. This is a much-relaxed lockdown, focussed on containment…

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Customer Engagement in Times of Social Distancing: Stay Connected, Stay Relevant

Every relationship irrespective of its realm, needs investment to stay relevant – time, emotions and communication.

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