Easyrewardz Blogs

Read up on new trends and insights in the CRM & loyalty ecosystem

Blogs

Sales CRM
Sales CRM Software: An Indispensable Tool for your Business

The customer relationship management CRM software market has witnessed exponential growth in the last decade and there is no stopping anytime soon. CRM software once considered a tool

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Lead Management
Decoding Lead Management System for your Business

In today’s highly competitive market, generating leads is not enough. Lead management or nurturing at every stage of a customer lifecycle is equally important. Did you know, according to a report

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Up your marketing game with ‘CRM Marketing System’

Industry insiders and trade gurus predict the value of the CRM technology market to be a whopping $128.87 billion by 2028, which means a CAGR of 12.1%. Now that is some growth I have to say!

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Voice of Customer
Voice of Customer is the key to good CX

‘Customer experience’ (CX) is the primary focus of companies these days. As per a report published by PWC, 73% respondents factor in CX when making a purchase decision. Customer expectations continue

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Shopster
Conversational Commerce – Use Cases for Retail

Conversational Commerce has proven to be a gamechanger for the Retail industry, helping brands significantly enhance their CX and boost sales.
The need for retailers to adopt Conversational

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B2B-Channel-Loyalty
Channel Partner Loyalty Programs And Why The World Needs Them?

The term ‘loyalty program’ is not new to the marketing world. Enterprises placed a strong focus on keeping customers happy, wanted, heard, and understood even before the term made a formal

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collecta
Feedback Engines – A Goldmine of Insights and CX Strategy

A plethora of agencies work on our conscious and subconscious minds, ranging from ads, suggestions, to brand references. No wonder customers have reached a saturation point, and are

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The virtuous cycle of Customer Feedback Collect > Analyze > Act > Repeat

Always remember the old retail saying: “Customers remember the experience longer than they remember the price”.

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Loyalty Program
How to create an innovative loyalty program?

Last month’s sales went high, and you are pleased to the core. But does that mean you will find those customers coming back to you? You get a customer back only when you make them feel

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conversational-commerce
CONVERSATIONAL COMMERCE-THE FUTURE OF RETAIL MARKETING

Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create

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Brand Personification
Shopster paving the way for Brand Personification — True embodiment of 1-o-1 Marketing

The global pandemic has made ‘contactless’- the backbone of everyday retail practice. With customers preferring low exposure online

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shopster
Retailing amid COVID – Conversational Commerce Endures to be a KEY Trump Card for 2021

Over a year-long ordeal has compelled many businesses to adapt to the new normal. With the second wave of the virus surging,

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Expectation VS Reality Five things brands should not expect in 2021

As we usher in the brand-new year with renewed hope and vigour, here is time to give brands a reality check.

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Price Intelligently with AI: Leverage the Superpower of AI for Intelligent Price Optimization and Ideal CX

Retail Smartly: Adopt Artificial Intelligence for Price Optimization and elevated Customer Experience

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Unified Customer Data: Connect the dots for a Connected CX

Ever heard the phrase coined by Clive Humby, a British mathematician and data science entrepreneur – “Data is the new oil”.

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Redefine your Customer Experience strategy with advanced VoC programs

Understanding your customers is the first step to create an effective CX strategy. Businesses should be considerate about the importance of customer satisfaction and pay heed to consumer sentiments towards their brands. Furthermore, customer satisfaction and business revenue go hand in hand.

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2020 at Easyrewardz : Looking back to Move forward!

As we embark on a new year, it’s time to reflect at the past and look forward to a bright year ahead! Together, let’s gear up for 2021.

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Innovative
8 Innovative and New-Age CRM Trends to bet big on

Customer Relationship Management is one of the most critical functions of Retail biz. When implemented successfully, CRM software helps.

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Festivities and Conscious Consumerism Tips to bring back the lost shine this festive season

Know how retailers can utilize loyalty programs, personalized experience and Phygital retailing to increase in-stores sales during this festive season

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How brands can rake in moolah during festival season 2020?

With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….

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easyrewardz
Festivals amid COVID: Festive season sparks hope for retail rebound with Phygital adoption

With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….

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Retail Forecast: Contactless Commerce to be the new Retail Reality

COVID-19 crisis has made ‘contactless’- an important part of everyday retail practice. During lockdown period…

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Retail’s New Normal Marching into a Contactless, tech-driven world

While contactless payments and curbside pick-up have been a buzz in retail industry for years, the crisis has…

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Tech-trends transforming fashion retail in testing times

Retail sector across the world has been hit hard by coronavirus crisis. Retailers are witnessing closed stores, huge losses…

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Covid 19 and retail : The end of offline retail or the next big thing in offline retail

COVID-19 has upended lives across the world. There is confusion, constantly changing environment, dynamic indicators..

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Reimagining Retail Post Coronavirus with Shopster

Over the past few months, the Coronavirus pandemic has upended many lives and businesses on an unprecedented scale…

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Coronavirus Aftermath: How Indian retailers can leverage China’s experience to plan their own road to recovery?

India’s Retail Industry is closely looking at China, where the coronavirus originated to adopt best practices followed by…

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Reshaping customer outreach in the times of coronavirus

The country is in lockdown 4.0. This is a much-relaxed lockdown, focussed on containment…

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Customer Engagement in Times of Social Distancing: Stay Connected, Stay Relevant

Every relationship irrespective of its realm, needs investment to stay relevant – time, emotions and communication.

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