Easyrewardz Blogs
Read up on new trends and insights in the CRM & loyalty ecosystem
Blogs
March 31, 2022
Powering customer relationships with Loyalty Programs In a high-stakes, winner-takes-all market like retail, it is critical for brands to build [...]
March 25, 2022
Apple users are famous for their brand loyalty. What’s more, Apple mania became a global phenomenon without the company being overly active in spaces like social
March 10, 2022
How will technology redefine patient experience strategies in 2022 and beyond? Hear it from the experts, at Easyrewardz webinar on Redefining Patient Experience Strategies, where a panel ..
February 8, 2022
Conversational commerce has altered the way people shop today and considering the continuous cycles of pandemic, the solution is emerging as the right tech toolkit for customer engagement and sales.
December 30, 2021
Easyrewardz is a decade old now and it has been quite a journey. While it sure is a cause for celebration, it’s also a significant moment for reflection. Let’s have a look at Easyrewardz evolution through the years.
December 21, 2021
A seismic change is underway in the global healthcare sector. As people face a rising threat of
December 14, 2021
Customer Relationship Management (CRM) in Banking, Financial Services, and Insurance (BFSI) companies is critical to their development and progress. Its success can be measured across
October 25, 2021
Conversational Commerce has proven to be a gamechanger for the Retail industry, helping brands significantly enhance their CX and boost sales.
The need for retailers to adopt Conversational
October 4, 2021
The term ‘loyalty program’ is not new to the marketing world. Enterprises placed a strong focus on keeping customers happy, wanted, heard, and understood even before the term made a formal
September 27, 2021
A plethora of agencies work on our conscious and subconscious minds, ranging from ads, suggestions, to brand references. No wonder customers have reached a saturation point, and are
August 6, 2021
Always remember the old retail saying: “Customers remember the experience longer than they remember the price”.
July 20, 2021
Last month’s sales went high, and you are pleased to the core. But does that mean you will find those customers coming back to you? You get a customer back only when you make them feel
July 12, 2021
Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create
June 24, 2021
‘Customer experience’ (CX) is the primary focus of companies these days. As per a report published by PWC, 73% respondents factor in CX when making a purchase decision. Customer expectations continue
June 20, 2021
Industry insiders and trade gurus predict the value of the CRM technology market to be a whopping $128.87 billion by 2028, which means a CAGR of 12.1%. Now that is some growth I have to say!
June 16, 2021
In today’s highly competitive market, generating leads is not enough. Lead management or nurturing at every stage of a customer lifecycle is equally important. Did you know, according to a report
June 10, 2021
The customer relationship management CRM software market has witnessed exponential growth in the last decade and there is no stopping anytime soon. CRM software once considered a tool
June 3, 2021
The global pandemic has made ‘contactless’- the backbone of everyday retail practice. With customers preferring low exposure online
May 3, 2021
Over a year-long ordeal has compelled many businesses to adapt to the new normal. With the second wave of the virus surging,
March 26, 2021
As we usher in the brand-new year with renewed hope and vigour, here is time to give brands a reality check.
March 3, 2021
Retail Smartly: Adopt Artificial Intelligence for Price Optimization and elevated Customer Experience
January 28, 2021
Ever heard the phrase coined by Clive Humby, a British mathematician and data science entrepreneur – “Data is the new oil”.
January 8, 2021
Understanding your customers is the first step to create an effective CX strategy. Businesses should be considerate about the importance of customer satisfaction and pay heed to consumer sentiments towards their brands. Furthermore, customer satisfaction and business revenue go hand in hand.
December 21, 2020
As we embark on a new year, it’s time to reflect at the past and look forward to a bright year ahead! Together, let’s gear up for 2021.
November 27, 2020
Customer Relationship Management is one of the most critical functions of Retail biz. When implemented successfully, CRM software helps.
November 11, 2020
Know how retailers can utilize loyalty programs, personalized experience and Phygital retailing to increase in-stores sales during this festive season
October 15, 2020
With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….
September 21, 2020
With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….
August 10, 2020
COVID-19 crisis has made ‘contactless’- an important part of everyday retail practice. During lockdown period…
July 24, 2020
While contactless payments and curbside pick-up have been a buzz in retail industry for years, the crisis has…
July 6, 2020
Retail sector across the world has been hit hard by coronavirus crisis. Retailers are witnessing closed stores, huge losses…
June 17, 2020
COVID-19 has upended lives across the world. There is confusion, constantly changing environment, dynamic indicators..
June 17, 2020
Over the past few months, the Coronavirus pandemic has upended many lives and businesses on an unprecedented scale…
June 17, 2020
India’s Retail Industry is closely looking at China, where the coronavirus originated to adopt best practices followed by…
June 16, 2020
The country is in lockdown 4.0. This is a much-relaxed lockdown, focussed on containment…
June 10, 2020
Every relationship irrespective of its realm, needs investment to stay relevant – time, emotions and communication.