Blogs

Over the years, CRM or Customer Relationship Management has evolved. Advancements in technology, promoting remote interactions, integration of social media, and hyper-personalization all contribute to the evolution of CRM.

The global Banking, Financial Services and Insurance (BFSI) sector is standing at the threshold of a transformation. With digital boundaries being broken by players like FinTech, financial organizations are waking up to the power of an online presence.

Providing outstanding customer experiences lies at the heart of every modern business. Did you know that 80% of customers consider the experience that a brand brings to the table as important as its product or service?

After the chaos and uncertainty of last two years, 2022 was ‘a year of resilience’ for the whole economy. This year has seen a focus on nurturing customer relationships by embracing digitization, establishing trust, offering exceptional customer service and creating experiences that matter. With the year fast drawing to a close, here are some of the stories from the past year.

In today’s business ecosystem, it takes much more than a great product, a line-up of angel investors, or the best employee perks

The writing is on the wall: the days when businesses gave paper receipts are drawing to an end. The reason?

Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers.

Modern enterprises deploy a data-driven approach when it comes to making astute marketing decisions or interacting with customers.

A 2022 research conducted by the Baymard Institute found that the average cart abandonment rate for online retailers was a whopping 70%

Modern marketing is driven by data. However, even in this age of data-driven economies – where almost 60% of the world population is connected online

Create a customer journey framework | Tailor the experience as per different personas |
Delight customers at every touchpoint to orchestrate a winning CX.

Fast forward to the future A sneak peek into futuristic Healthcare CRM technologies The modern healthcare industry has become highly [...]

Powering customer relationships with Loyalty Programs In a high-stakes, winner-takes-all market like retail, it is critical for brands to build [...]

Apple users are famous for their brand loyalty. What’s more, Apple mania became a global phenomenon without the company being overly active in spaces like social

How will technology redefine patient experience strategies in 2022 and beyond? Hear it from the experts, at Easyrewardz webinar on Redefining Patient Experience Strategies, where a panel ..

Conversational commerce has altered the way people shop today and considering the continuous cycles of pandemic, the solution is emerging as the right tech toolkit for customer engagement and sales.

Easyrewardz is a decade old now and it has been quite a journey. While it sure is a cause for celebration, it’s also a significant moment for reflection. Let’s have a look at Easyrewardz evolution through the years.

A seismic change is underway in the global healthcare sector. As people face a rising threat of

Customer Relationship Management (CRM) in Banking, Financial Services, and Insurance (BFSI) companies is critical to their development and progress. Its success can be measured across

Conversational Commerce has proven to be a gamechanger for the Retail industry, helping brands significantly enhance their CX and boost sales.
The need for retailers to adopt Conversational

The term ‘loyalty program’ is not new to the marketing world. Enterprises placed a strong focus on keeping customers happy, wanted, heard, and understood even before the term made a formal

A plethora of agencies work on our conscious and subconscious minds, ranging from ads, suggestions, to brand references. No wonder customers have reached a saturation point, and are

Always remember the old retail saying: “Customers remember the experience longer than they remember the price”.

Last month’s sales went high, and you are pleased to the core. But does that mean you will find those customers coming back to you? You get a customer back only when you make them feel

Shopping today is more about tailoring a `wow’ experience than just buying merchandise. Digital transformation journeys have become imperative for brands to create

‘Customer experience’ (CX) is the primary focus of companies these days. As per a report published by PWC, 73% respondents factor in CX when making a purchase decision. Customer expectations continue

Industry insiders and trade gurus predict the value of the CRM technology market to be a whopping $128.87 billion by 2028, which means a CAGR of 12.1%. Now that is some growth I have to say!

In today’s highly competitive market, generating leads is not enough. Lead management or nurturing at every stage of a customer lifecycle is equally important. Did you know, according to a report

The customer relationship management CRM software market has witnessed exponential growth in the last decade and there is no stopping anytime soon. CRM software once considered a tool

The global pandemic has made ‘contactless’- the backbone of everyday retail practice. With customers preferring low exposure online

Over a year-long ordeal has compelled many businesses to adapt to the new normal. With the second wave of the virus surging,

As we usher in the brand-new year with renewed hope and vigour, here is time to give brands a reality check.

Retail Smartly: Adopt Artificial Intelligence for Price Optimization and elevated Customer Experience

Ever heard the phrase coined by Clive Humby, a British mathematician and data science entrepreneur – “Data is the new oil”.

Understanding your customers is the first step to create an effective CX strategy. Businesses should be considerate about the importance of customer satisfaction and pay heed to consumer sentiments towards their brands. Furthermore, customer satisfaction and business revenue go hand in hand.

As we embark on a new year, it’s time to reflect at the past and look forward to a bright year ahead! Together, let’s gear up for 2021.

Customer Relationship Management is one of the most critical functions of Retail biz. When implemented successfully, CRM software helps.

Know how retailers can utilize loyalty programs, personalized experience and Phygital retailing to increase in-stores sales during this festive season

With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….

With everything setting into ‘new-normal’, retailers are hopeful for demand revival and recovery at least in fourth quarter of the year; during festive period….

COVID-19 crisis has made ‘contactless’- an important part of everyday retail practice. During lockdown period…

While contactless payments and curbside pick-up have been a buzz in retail industry for years, the crisis has…

Retail sector across the world has been hit hard by coronavirus crisis. Retailers are witnessing closed stores, huge losses…

COVID-19 has upended lives across the world. There is confusion, constantly changing environment, dynamic indicators..

Over the past few months, the Coronavirus pandemic has upended many lives and businesses on an unprecedented scale…

India’s Retail Industry is closely looking at China, where the coronavirus originated to adopt best practices followed by…

The country is in lockdown 4.0. This is a much-relaxed lockdown, focussed on containment…

Every relationship irrespective of its realm, needs investment to stay relevant – time, emotions and communication.