Spark customer actions with cutting-edge CRM solution for Banking & Financial Services
LOOKING FOR BANKING & FINANCE LOYALTY SOLUTION?
Delivering engaging & scalable solution for BFSI
Financial institutions and banks now realize that loyalty programs are not just a tool to attract new customers but also a building block to nurture relationship with the customers.
Unlike the old days where banking meant just monetary transactions between banks and customers. The modern era of banking is built upon not just a transactional relationship but also a personal and emotional relationship between the bank and its customers.
Benefits of running a BFSI loyalty program
The program helps drive Single View of Customer with proposition built on three customer dimensions
Customer Value &
Retention
Product Holding &
Desired Usage
Adoption of Digital
Channels
A well designed & implemented program
can help banks achieve
Reward customers for their
value and width of relationship
Encourage profitable customer
behavior across products and channels
Create cross-sell, up-sell opportunities
for the bank based on targeted segments
Recognize and motivate customers
to increase customer value
Create advocacy and acquisition
opportunities for the bank
Achieve a ‘one customer’ view
across products
A well designed & implemented program
can help banks achieve
Reward customers for their
value and width of relationship
Encourage profitable customer
behavior across products and channels
Create cross-sell, up-sell opportunities
for the bank based on targeted segments
Recognize and motivate customers
to increase customer value
Create advocacy and acquisition
opportunities for the bank
Achieve a ‘one customer’ view
across products
Three pillars for designing & managing a successful
BFSI loyalty program
BFSI CRM landscape
Easyrewardz coverage of CRM Drivers help BFSI brands create a unique proposition
Key components of Easyrewardz loyalty technology & services
Accrual Engine
Capability to define different wallets, point-rates and more
- Define milestones
- Lock/unlock rewards
- Credit adjustments
- Transfer offers
- Create group offers
- Create contest
Reward Box
Create moments of delight with an extensive reward catalogue
- Flexible redemption rate basis LOB/ Card type
- Secured with OTP at redemption and delivery
- Delivery tracking
- Same day delivery
- Gift wrapping
Reward Options
Single point where every redemption type is available
Communication & Engagement
Stay connected with customers via data-led communication
- Personalized engagement via SMS, WhatsApp and chatbots
- Interact with customers via program-based microsite
- Drive portfolio actions including spends, upsell and cross-sell
- Leverage offers as an effective pull-channel
- Drive customer level actions – profile update | feedback | referral
- Leverage data-driven marketing strategy
- Execute targeted performance marketing campaigns
Data & Analytics
Leverage the power of data to understand the impact of rewards program
- Capture consumer behaviour analysis
- Access key matrices via multichannel alerts & scheduled reports
- Access 360° single view of customer with a unified customer
data platform - Access transactional & engagement data on one-stop dashboard
- Create customer segments basis profile & behavioral data to drive
portfolio actions - Capture complaints, queries, claims and more
Clients
Blogs
January 11, 2024
We’re delighted to look back on a journey of opportunities, innovation, collaboration, and above all, a testament to the collective efforts made to achieve shared success in 2023
July 13, 2023
‘Innovation in technology’ has opened a world full of possibilities for the financial sector. It has changed the face of the banking and finance industry completely, making it more convenient, efficient, and secure than ever before.
February 1, 2023
The global Banking, Financial Services and Insurance (BFSI) sector is standing at the threshold of a transformation. With digital boundaries being broken by players like FinTech, financial organizations are waking up to the power of an online presence.
