Over a year-long ordeal has compelled many businesses to adapt to the new normal. With the second wave of the virus surging, and re-emergence of lockdown trends, customers are once again hesitant to visit the stores. Needless to say, that Retail industry is impacted and needs quick measures to sustain sales.
The rules of retail have been re-written. The landscape has now shifted to “safe shopping experiences” – shop from home, scheduled shopping appointments, contactless processes, home delivery & store pickups and a blend of online and offline channels. To restore sales, retailers are integrating ‘Phygital’ to attract and retain consumers.