As per Accenture research, 86% of businesses agree that a differentiated customer experience is important and only 23% achieve strong returns from their CX initiatives. One of the key factors is price, which should be considered as fluid as any other factor that influences the experience.
The new CX equation is a combination of dynamic pricing (customer expectation + timing+ channel + context) and product. Dynamic pricing can make the connection with customer experience even better.
Right Deal. Right Customer. Right Moment. Right Channel
Leverage the power of Artificial intelligence to offer the right deal to the right customer at the right moment through the right channel.
Every customer’s basket recites a story. People choose and buy products for certain reasons- they simply need a formal shirt, or love spending on sports shoes or bought as it was at Flat 50.
Artificial intelligence helps retailers in setting the optimal pricing as it reveals customers’ shopping patterns and suggests discounts and offers accordingly.
Get Started with AI: Setting customer-focused pricing and curating best offers with AI
Leverage Artificial Intelligence and Machine learning to inculcate a data-driven approach for better decision making. AI’s intelligent algorithm assists retailers in setting optimal pricing on the basis of competitive data, customer’s behavior and buying patterns.