With the increased role of technology in everyday life, the way consumers interact or shop with businesses is changing rapidly. Both brands and customers are looking for more accessible way of communication with each other. Hence, brands are shifting to conversational commerce to connect with customers and increase sales.
Here’s a look at what conversational commerce is, why every industry should leverage it, and how to adapt conversational commerce to your business. Business is not one size fits all. Every industry requires a custom solution. Conversational commerce is trying to fill that gap.
Conversational Commerce for every industry
Fashion and Apparel
Conversational commerce enables shoppers to find the clothes and accessories they are looking for; through virtual shopping assistant. Store manager uses WebBot and WhatsApp bot to provide personalized recommendations, exclusive offers and discounts.