Adopting ‘Phygital’ technology will prosper your business
As per a report by Economic times, festive season in India accounts for 30-45% of annual sales for several consumer industries. But, considering how the crisis has changed the world and businesses upside down, whether the upcoming festive season bring cheer to retail industry — is leading retailers to shift to next-gen retailing swiftly by embracing technology.
Retail landscape has shifted to scheduled shopping appointments, contactless processes, curbside pickups and a blend of online and offline outreach. To restore consumer confidence and meet their constantly changing preferences, retailers are integrating Phygital to attract and retain consumers.
This festive season, #LightUpYourSales with Easyrewardz Shopster- Conversational Commerce toolkit
In previous blogs, the importance of going ‘phygital’ in retail is clearly stated. COVID-19 has rewritten the rules of retail. Considering gradually elevated consumer sentiments, festivals can definitely add to that recovery; if retailing is done the ‘phygital’ way.
By implementing Shopster phygital toolkit, brands will be able to provide their consumers with tech-enabled, personalized and contactless experience.