2025: A Year of Focused Progress
2025 was a year defined by intent — across platforms, partnerships, and people.
As enterprises and financial institutions navigated shifting customer expectations, the focus remained on enabling engagement that is commercially viable, operationally scalable, and experience-led.
Across BFSI, TRC, and Zence, the year reflected a clear direction:
build depth, strengthen relevance, and execute with clarity.
SECTION I: BFSI
Advancing Engagement for Financial Institutions
In BFSI, 2025 focused on enabling institutions to engage customers meaningfully across high-impact moments — acquisition, usage, retention, and cross-sell.
The emphasis stayed on modernising engagement ecosystems while balancing scale, cost efficiency, and customer experience.
BFSI Highlights
Onboarding
Partnering with financial institutions focused on sustainable growth and lifecycle-led engagement.
Muthoot Fincorp
Onboarded to support structured rewards and engagement aligned to lending-led customer journeys, helping reinforce continuity and repeat interaction.
DMI Finance
Onboarded with a customer-lifecycle-centric accrual and redemption framework spanning lead creation, loan conversion, and cross-sell across multiple lending products.
The program design enables differentiated engagement across NTB, ETB, and KTB segments.
Revamp
Strengthening customer-facing platforms to improve discoverability, ease of use, and engagement outcomes.
Kotak – UI Revamp
UI and UX enhancements initiated to create a more intuitive, guided rewards and commerce experience — improving navigation, deal visibility, and overall usability.
RBL – Travel Portal Revamp
Travel portal experience refreshed to align with modern customer expectations, enabling smoother journeys and reinforcing travel as a high-impact engagement lever.
New Initiatives
Introducing engagement constructs designed to increase relevance while maintaining operational efficiency.
IIFL
- Curated Catalogue introduced to deliver focused, high-value choices aligned to customer preferences.
- Customized Deals designed to improve contextual relevance and drive higher engagement without over-incentivisation.
BFSI in Perspective
The BFSI initiatives in 2025 helped financial institutions move closer to engagement models that are simpler for customers, efficient for operations, and aligned with business outcomes.
The year reinforced the role of loyalty and commerce as strategic tools — not cost centres — enabling institutions to engage with greater confidence and control.
SECTION II: TRC (The Reward Company)
Elevating Recognition and Rewards
For TRC, 2025 was about elevating how organisations think about recognition.
The focus shifted from episodic gifting to purpose-driven appreciation, helping enterprises recognise, motivate, and retain stakeholders more effectively.
The narrative remained clear: rewards work best when they are timely, relevant, and intentional.
TRC Highlights
Brand & Narrative Direction
Throughout the year, TRC reinforced its positioning around:
- Recognition as a driver of motivation and performance
- Rewards as an enabler of consistent engagement
- Appreciation as an ongoing organisational capability
This helped organisations move beyond calendar-led recognition toward continuous engagement frameworks.
Campaigns & Market Communication
- Seasonal campaigns such as Christmas and New Year were designed to reflect continuity and appreciation, not excess.
- Year-end narratives focused on reinforcing relationships and setting the tone for the year ahead.
- Clear differentiation across campaigns ensured relevance across diverse audiences and contexts.
SECTION III: ZENCE
AI-Focused Unified CRM. Strengthened at the Core.
Zence continued to shape how brands think about unified CRM—not as isolated tools, but as a single system of record and action.
Powered by focused AI and strong execution, this approach delivered measurable impact across industries. Brands didn’t just adopt Zence; they embedded it into their core operations.
AI evolved from a capability into the engine driving Marketing, Service, Analytics & Commerce—on one connected layer.
The result: a faster, more intelligent, and more outcome-driven platform.
SECTION IV: EASYREWARDZ — COMPANY MILESTONES & RECOGNITION
Recognition That Reflects Impact
2025 brought meaningful recognition across leadership, technology, and culture — reinforcing Easyrewardz’s growing influence across the ecosystem.
Progressive Places to Work – 2025
Easyrewardz was recognised by ET Edge as a workplace fostering innovation, collaboration, and employee growth.
India’s Impactful CEO – 2024
Our Co-founder & CEO, Soumya Chatterjee, was recognised at the 4th Edition of India’s Impactful CEO Conclave by ET Edge, acknowledging leadership impact and vision.
Best Tech for Retail – IDEA Awards 2025
Zence CRM was recognised as Best Tech for Retail at the IDEA Awards by Entrepreneur India, reinforcing its leadership in unified CRM.
10 Most Influential CMOs to Follow in 2025
Our CMO, Anjum Rastogi, was recognised by Industry World Magazine for shaping impactful narratives across BFSI, retail, and enterprise engagement.
SECTION V: PEOPLE & CULTURE
Building Engagement from Within
At Easyrewardz, engagement begins internally.
2025 continued to strengthen a culture rooted in collaboration, celebration, and belonging.
Key employee engagement moments through the year included:
- Holi celebrations
- Diwali celebrations
- Secret Santa
- Monthly birthday celebrations
- ER Family Day Out — bringing teams and families together through shared experiences
These moments reinforced a simple belief: strong teams build strong platforms.
2025: Looking Ahead
Across BFSI, TRC, Zence, and Easyrewardz, 2025 laid a strong foundation — built on clarity, relevance, and intent.
As customer expectations continue to evolve, the work done this year positions partners and platforms to move forward with confidence — supported by technology, narratives, and people aligned for what comes next.
