New Delhi, 22 June 2022: Easyrewardz, India’s leading end-to-end CLM & Loyalty solution provider has unveiled their end-to-end CRM stack, named Zence, a combination of products which help brands offer a connected customer experience — from Acquisition to Retention. The suite unifies Lead Management, Loyalty Program, Campaign Management, Ticket Management, Feedback Management, Customer Data Platform + Insights.
Soumya Chatterjee, Co-Founder & CEO, Easyrewardz along with other co-founders unveiled Zence on 15th Edition of The Customer Fest Show 2022, Presented by Easyrewardz.
“Creating connected and consistent customer experiences is still a challenge for businesses. Zence CRM stack helps make CX function-agnostic by offering connected experiences. It should not appear like that one is in conversation with five different brands while interacting with a business via five different touchpoints. Everything should be connected to deliver a seamless experience across all channels.” said Soumya Chatterjee, Co-founder & CEO, Easyrewardz.
Zence helps brands orchestrate an End-to-End CX strategy. The CRM suite encompasses — Lead Management System to capture, nurture, track & manage leads, Loyalty Program to grow customer base, engage & retain users, Campaign Management to craft campaign strategy and deliver relevant content, Ticket Management to manage VoC through multiple channels by converting them into trackable tickets, Feedback Management to use VoC to get full visibility into customer’s sentiments, Analytics Suite to create a 360-degree view with Customer Data Platform, predict the next best action and improve retention with data-driven insights.
“Consumer facing businesses across sectors are still dependent on reactive feedback management while customers expect them to anticipate their needs and address them proactively. Zence enables sectors across retail, banking & finance, healthcare, travel and others, build the relation right from the customer acquisition phase to deliver exceptional customer delight to increase customer lifetime value.” added Soumya.
Easyrewardz co-founders also presented a strategy guide, in addition to Zence Launch during #CFest2022 — CONNECTED CRM – The Building Blocks for Customer Engagement & Retention. The comprehensive guide is packed full of expert tips, great insights & use-cases for brands seeking a solution to elevate CX.