Top customer relationship management (CRM) trends to look out for in 2021
Customer Relationship Management is one of the most critical functions of Retail biz. When implemented successfully, CRM software helps you in knowing your customers, motivating them, contributing to increased retention rate and hence, business growth.
And, as the old Greek adage goes “The only constant is change”, it also applies to CRM industry, which continues to evolve due to change in technology.
Also, owing to COVID-19 crisis, retailers are revisiting their strategies and upgrading their CRM systems.
Here are some top predictions for CRM industry in 2021 including robust features, automation, easy integration etc. Scroll down for more:
1. Artificial intelligence and Chatbots
AI-powered chatbots enable users to perform their everyday tasks more efficiently, automate customer conversations, predict customers behaviour, increase customer retention etc.