Capture voice of customer to elevate user experience

Give your business an edge by understanding how your customers view your brand and act on the feedback to improve NPS

Turn customers to brand advocates now!
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Listen to what your customers think of your brand

Your customers are paying not just for your product but a truly satisfying shopping experience

What’s New

Transaction Service

Send unique communications to different users. Leverage customized service to avoid sending repeat messages

Get Google Reviews
for Stores

Post feedback dynamically redirect customers to your Google review page. You can also redirect customers to the ticket page on your website post feedback submission


Create customized escalation matrix for different stores and multiple escalation matrices for dissatisfied customers to allow concerned teams to address feedback ticketsteams

In Depth

Access graphical reports on how the Brand/Store/Store staff are performing on various KPIs like NPS and CSAT to view leaderboard of top performing and least performing locations

Key Features


  • Create conditional flows and logical jumps between questions
  • Apply rich audience-selection filters like enrolled store, segment and more
  • Simplified HTML editor with custom themes, logos & color change


  • Send links for Collecta forms via SMS/WhatsApp/Email
  • Feedback form integrated with Digital Receipts
  • Collect feedback in-store using custom forms


  • Capture customer satisfaction level via Customer Delight Index
  • Enrich your customer data and update their profile via Collecta
  • Analyze the performance of each feedback campaign with dashboard support


  • Provide multiple choice of rewards: Points, Gift Vouchers, Coupons
  • Negative feedback can be logged in as tickets
  • Alert staff/other internal stakeholders on negative rating

Key Benefits

Contextual Probing

Create customer personas leveraging Customer Data Platform to craft contextual questions

Shared Library

Pick from our shared library of design templates and pre-defined questions

Incentivize Customers

Make your customers feel heard and valued by rewarding them for providing feedback

Detractor Flow Management

Capture, analyse and enable actions on negative feedback from your customers

Give your customers the RIGHT to share their feedback with you.

Know what your customers want & deliver an elevated shopping experience this festive season