BDM – Vouchers & Alliances

About the Role

We are seeking a dynamic and results-driven Business Development Manager to drive growth for our voucher business and brand partnerships. This role focuses on two critical areas:

• Creating demand by partnering with platforms and channels to sell brand vouchers.
• Building and managing strategic alliances with brands for promotional collaborations and business expansion.

The ideal candidate is entrepreneurial, network-savvy, and has a deep understanding of both digital commerce ecosystems and brand marketing partnerships.

Key Responsibilities

1. Demand Side – Voucher Business Development

• Identify, engage, and onboard digital platforms (e.g., wallets, super apps, loyalty programs, fintech apps, e-commerce sites) to resell or feature brand vouchers.
• Drive end-to-end partnership development – from prospecting, pitching, commercial negotiation to contract closure.
• Maintain strong relationships with key demand partners to drive ongoing sales and performance optimization.
• Analyze sales data, generate insights, and improve demand-side initiatives.

2. Brand Alliances & Strategic Partnerships

• Build partnerships with top consumer brands (across categories like retail, F&B, entertainment, D2C, etc.) to onboard their offers and run joint marketing campaigns.
• Develop co-branded initiatives and cross-promotional opportunities to increase reach and engagement.
• Collaborate with internal product, marketing, and operations teams to execute brand campaigns and track ROI.
• Stay updated on industry trends, competitive landscape, and partnership models to identify new collaboration opportunities.

Requirements

• 5–7 years of experience in business development, partnerships, or strategic alliances, preferably in e-commerce, fintech, digital marketing, or loyalty and GV industries.
• Strong understanding of digital platforms and consumer behavior.
• Proven ability to close deals and grow commercial partnerships.
• Excellent communication, negotiation, and relationship management skills.
• Ability to think strategically and execute methodically.
• MBA or equivalent degree is a plus.

What We Offer

• Opportunity to work at the intersection of consumer tech, commerce, and digital marketing.
• High-impact role with ownership of strategic growth initiatives.
• Collaborative and fast-paced work culture.

Location: Gurgaon

Apply at: talentacquisition@easyrewardz.com