eLPaaS facilitates you to run a loyalty program for any kind of online business across verticals (classifieds, ecommerce, matrimonial portals including many others). Get worth of every penny spent with eLPaaS. This is where proven online marketing techniques meets age old (tried & tested) reward engagement practices, to create unique rewards-oriented online marketing & engagement platform. Within a short span of time, you’ll able to cross pollinate customers across businesses (which in turn saves the overall CAC or Customer Acquisition Cost). Thus increasing your revenue generation.
Customer Profiling Unified
Know your customers like never before. Create content-rich interaction for each customer on your website & app. Say goodbye to manual list pulls. Think of a centralized container for customers, think of a unified customer profile. eLPaaS helps in customer segmentation at a macro level by tracking what your customer so as to capture what to offer which customer.
Segment your customers based on their demographics, purchase, browsing behaviour, social influence etc. and create personalised experience (track activities, events, purchase & browsing history, get all the updates in real time). Get enhanced cross-channel profiles for anonymous users and customers and send personalized messages on a larger scale.
Cohesive Brand Experience
Predictive analytical models generate recommendations of content or products to customers specific to their segments. Aesthetically designed tools creates, schedules and automates vastly targeted campaigns with content targeted for specific customers.
Algorithms (supervised, unsupervised) that work basis reward goals (generate % incremental sales with % extra discounts, generate incremental page views, accelerated actions etc.) These algorithms take data generated from Per Click tracking & Big Data goals to setup personalized notifications for each customer.
Within Sight with an Insight
Google analytics tells us about the trends on aggregate level. But, at an individual customer level, collating data is difficult. With eLPaaS you can track campaigns that yields results of how well did you Execute & Analyse them.
Campaigns aligned to customer segments helps you to get a bird eye view or drill down into every single channel with the help of the designed analytics that give you the information to run your business effectively. Post execution analysis helps you to track the revenue generation and check what to upsell or cross-sell to that same customer.
Increase Customer Engagements
eLpaas merges proven e-Commerce techniques with loyalty & rewards strategies (game mechanics implement an incentive strategy that gears coins/badges/accelerator offers/coupon based redemptions etc. to drive content & activity engagement) that helps in incremental repeat/higher ATVs from existing customers/increase conversions from cart & abandons.
Whatever online business, when proven online marketing techniques meets age old (tried & tested) reward engagement practices, it creates a unique rewards oriented online marketing & engagement platform.When you are on top of the mind for the customer, you can turn a “window shopper” into a “serious buyer”..